Three Avocados is a non-profit organization that is fighting to ending the global water crisis, starting with Uganda.
We aim to provide coffee lovers with a product that enables them to make a 100% socially responsible choice when purchasing coffee.
Interview with Joe Koenig:
Three Avocados is a non-profit coffee company, selling premium coffee from Uganda. 100% of our net proceeds provide clean drinking water in Uganda.
When and how did Three Avocados start?
Three Avocados was founded in February, 2010, after a mission trip to Uganda. Personally, I was greatly affected by the extreme level of poverty I saw in Uganda and wanted to do something to help. This desire was driven further when I saw a widow in a village give three avocados in an offering basket at a worship service. She was giving virtually all she had solely so that someone else could eat. When I returned home, I began exploring different wants to make a difference in Uganda. After researching some different ideas, selling coffee seemed to be the most marketable and feasible idea. I really wanted to focus on giving people an option to spend money they were already spending, but know that it was going to a greater cause than the pockets of shareholders.
Tell us a bit more what made you decide to raise money for clean water?
In my research, I looked at different causes – clean water, education, healthcare, jobs, etc. What I found was that clean water was the building block to everything else. A village with clean water has better access to education, the people are healthier, and are able to spend more time working, thereby improving their own livelihood.
Eastern Africa is known for the best coffee in the world, describe the taste of Three Avocados?
Our coffee has a very earthy flavor, with hints of nut and dark chocolate.
How is Three Avocados coffee produced and where?
Our coffee is grown in the area around Mt. Elgon in Mbale, Uganda. It comes from thousands of small farmers that form coops in the area. The processing happens at wash stations and sorting facilities run by the coops. After being sorted and bagged, it’s shipped to the United States. The coffee is roasted and bagged in St. Louis, MO, from where where we ship all over the country and supply local coffee houses and grocery stores.
How can people become a part of three avocados?
The simplest way is by purchasing our coffee, available at http://www.threeavocados.org/ - We also have coffee subscriptions available that allow customers to have their coffee automatically shipped to them each month (http://www.threeavocados.org/